Content Producer. Creative Director. On Camera Host.

 

Hi, I’m Biddy.

A multi-hyphenate creative from Hong Kong, based in Los Angeles.

Growing up in Hong Kong as a woman of South Asian heritage influenced my personality, style, art and overall perspective on life. As a social media, branding, and content creation enthusiast, I'm driven by my passion for ideating fresh concepts, appearing on camera, and crafting engaging stories. I enjoy authenticity on-camera and creating standout content.
I thrive in front and behind the camera.

I've built a loyal following through self-produced segments on TikTok and Instagram featuring candid, engaging content around fashion, beauty, food, and culture. My most recent, original self produced concept BIDTV has garnered over 8 million views on Instagram and 800K on TikTok.

Daring, Unapologetic and a Visual Treat.

Drawing inspiration from being a third culture kid and having a global perspective. I seek to bring forth a vision that resonates with hearts and minds alike. My bold, innovative ideas continuously push the boundaries of digital engagement.

 

PRESS

 

ART / CREATIVE DIRECTION

I’ve produced compelling visual concepts through brainstorming, mood-boarding, crafting set designs, casting photographers, stylists, as well as hair and make up teams to execute editorial style concepts that authentically portray modern South Asian women in the digital world.

 

CURATED PROJECTS

COMMERCIAL

SOCIAL-FORWARD VIDEO

BIDTV - Ep 1: Shopping with Biddy

Part 1 - Join Biddy on her quest in shopping for the perfect Cheongsam dress for Lunar New Year.

BIDTV - Ep 1: Shopping with Biddy

Part 2 -Biddy continues her quest in shopping for the perfect Cheongsam dress with the assistance of Annie.

BIDTV Blooper Reel

Outtakes from the segment, with Annie.

 
 

CELEBRITY MAKE UP AND STYLING

SPEAKER

Club HER (2023)

AAPI Month Panel Speaker for Digital Creators

Hasan Minhaj (2022)

Secret Project, Fuse Network.

Don Benjamin (2018)

Magazine Editorial Shoot, Wilhelmina LA.

 

CLIENTS

Panels

Club Her, AAPI Heritage Month (2023)

Clients

Fenty Beauty by Rihanna
Fenty Skin
ILIA Beauty
K18 Hair
Nike
MAX
TOPICALS
Universal Music Group
Target Corporate
Haus Labs by Lady Gaga
Forever 21
Klarna
NYX Cosmetics
Savage x Fenty
We The Urban
Not So Ape
Fanta
Puma
Meta
Pat McGrath Labs
UOMA Beauty
STALKR
Active
Estate Cosmetics
Honest Beauty
JORDAN
Bricks & Wood
Instagram
TRESEMME
Jeffrey Campbell
Fuse Network
Wilhelmina LA

PRESS

Cosmopolitan India
Cosmopolitan US
Grazia India
Teen Vogue
i-D Magazine
ESSENCE
Women’s Wear Daily
Pop Sugar
NYLON Magazine
The Zoe Report
GLOSSY
V Magazine
Homegrown
Hypebae
VOIR Fashion
The Voice of Fashion